ABOUT US

Woden was born out of the desire of two bearded men to create the ultimate beard care line. Frustrated by the lack of quality options, we set out to craft products that deliver results with a powerful, yet rarely used ingredient—blackseed oil. Our brand speaks to the men who stand strong in their identity, unapologetic in their masculinity, and committed to grooming that matches their spirit.

In a world where men are often scrutinized for embracing their true nature, Woden is a voice of confidence and empowerment. Our products are crafted to inspire strength and ambition, bringing a touch of Viking resilience to every routine. Woden is more than grooming—it’s a movement for men who dare to live boldly.

OUR VALUES

UNAPOLOGETIFC

At Woden, we embrace an unapologetic approach to self-expression. We believe in the power of authenticity and individuality, encouraging every masculine soul to be true to themselves without reservation. Our brand is a celebration of the vibrant and diverse personalities that make up the fabric of masculinity. We reject the
notion of conformity and instead champion the unique journey of each person who chooses Woden as their grooming companion.

ASPIRATIONAL

We aspire to create a lifestyle brand that goes beyond beards; we want to be a catalyst for positive emotions
and self-discovery, yes again and again, even through beards or simply smelling good.
Our beards are not just accessories; they are symbols of creativity and freedom, inspiring us, and the people around us, to be true to ourselves and celebrate the joy of being different. Different, downwards from our embedded culture to our grooming style.

EMPOWERING
Our vision extends beyond grooming; we aspire to be a conduit for reconnecting with the ancient ways. In a world moving at a rapid pace, Woden seeks to evoke the timeless essence of masculinity inspired by Norse Nordic gods and the valor of Vikings. Through our products, we aim to transport individuals to a space where traditions and values are revered, and the spirit of authenticity is nurtured.

 

CONFIDENT

Our success is intricately tied to the confidence our products instill in our customers. We believe that a well-cared-for beard is more than just an aesthetic choice; it's a symbol of self-assurance. Success, for us, is witnessing individuals walk a little taller, speak a little bolder, and carry themselves with newfound confidence. Being unapologetic is not just a slogan; it's a lifestyle we encourage. We want every Woden user to feel like a beacon of confidence, radiating their unique energy to the world. Whether it's a well-groomed beard or a
distinct fragrance, our products are designed to amplify the confidence that already exists within, allowing individuals to express themselves boldly and fearlessly.

UNCONVENTIONAL

Woden is more than a brand; it's a community of the unconventional, a gathering of those who refuse to be confined by societal norms. It’s a brand that invites you to join its journey of self-discovery and unbridled expression. Redefining what it means to be unapologetically masculine in a world that no longer celebrates
authenticity and embraces the timeless allure of the ancient ways.

OUR MISSION

At Woden, our mission is to empower individuals with a sense of self-expression and confidence through our premium grooming products. Catering primarily to the modern, masculine male with a focus on beard, body, and hair care, we aim to provide high-quality, natural grooming essentials that enhance personal care rituals. Our mission extends beyond the individual to embrace a community that
values authenticity, diversity, and the timeless allure of ancient grooming traditions. Whether our customers are seeking to elevate their personal style or expressing their affection by gifting our products to loved ones, Woden is dedicated to fostering a culture of unapologetic self-care. With a commitment to quality and inclusivity, we strive to make every grooming experience with Woden a journey of confidence, individuality, and connection.